Why do they visit?

Top level architects, construction professionals and designers attend Form
& Function in order to be inspired and do business. These professionals are
time poor and Form & Function, in co-location with designEX and the Australian Institute of Architects’ National Conference, delivers products, services, education / knowledge and peer networking- all under
one roof.

The key reasons for visiting are:

To look for new products
To keep abreast of industry trends
To look for new/alternative suppliers
To network
To see existing suppliers

Exhibiting at Form & Function

Form & Function 2010 will provide the perfect platform for you to showcase your products and align your brand with a fantastic mix of reputable brands in the building, architectural and design industries.

We have a range of exhibitor packages on offer from small scale ready built stands and large island sites on the show floor through to branding of key attractions at the show. To find out how you can get your brand, products or services in front of this highly targeted audience, give the Form and Function Team a call on +61 2 9267 0834 or email

Why Exhibit?

Exhibiting is smarter marketing. Exhibitions deliver a unique opportunity to showcase your products and services face-to-face with your customers- and close the deal in person. Form & Function puts you in front of a targeted, quality audience of industry professionals with direct authority to purchase and make key business decisions and offers a fantastic opportunity for you to interact with a unique blend of influential architecture, building and design professionals.

Form & Function offers a unique platform for you to come face to face with your target market. Its collaboration with designEX, the 2010 National Architecture Conference and other related industry events will attract key clients from a wide range of industries to the 2010 show including:

Architects
Architectural drafters
Builders- commercial and domestic
Building designers
Building owners/ managers
Building supply merchants
Engineers
Facility managers
Government and policy makers
Interior designers
Landscape architects
Manufacturers/ wholesalers
Project management experts
Property developers
Purchasing managers
Specifiers
Town/ urban planners
Trades personnel

Reasons to exhibit:

Procure new clients and develop a quality database
Reinforce relationships with existing clients
Sell to a targeted, quality audience of your industry professionals who have the direct authority to purchase. Overcome objections face to face and accelerate the buying process
Launch new products and generate media interest
Gain immediate feedback
Raise your company profile and be visible to your industry
Network and locate new agents and distributors for your products

Who are our visitors?

Occupation/Industry Type

Occupation/Industry Type Graph

*Other includes Landscape Architect, Specifier, Facility Manager, Quantity Surveyor, Shop / Office Fitter, Student, Government Department/ Institution, Trades Person and Town or Urban Planner.

Industry Graph

*Opportunity to tick more than one option

All Visitor data is collected and managed independently by info Salons Australia and Micromex Research.

* designEX/Form & Function attendance and demographic is CAB audited.